From Idea to Execution: The Journey of a Cannes Lions Event
Every impactful brand moment at Cannes Lions starts with a single idea. But to stand out on the Croisette, it takes more than creativity. It demands precision, local know-how, and a partner who understands how to bring a concept to life from the inside out.
At Leo-Q, we’ve been producing high-calibre experiences at Cannes Lions for over 20 years. Here's how we turn ideas into unforgettable moments—from the first call to the final toast.
Step 1: Starting with the Right Brief
It all begins with a clear and strategic brief. This isn’t just a list of wants—it’s the foundation of the entire event project. We dig deep to understand what success looks like for your brand: the audience you want to attract, the impact you want to create, and the kind of energy you want the event to give off.
By asking the right questions and challenging assumptions early, we help sharpen the vision before anything is booked or designed. This clarity sets the tone for everything that follows.
Step 2: Building the Concept
With a focused brief, the ideation begins. This is where strategy meets imagination. We explore creative directions, map out themes, and define how your brand will come to life at Cannes—visually, emotionally, and experientially.
Moodboards, design references, and initial program sketches help shape the narrative. Our goal is to land on a concept that stands out—something your audience will remember long after the festival ends.
Beach Club for Little Black Book & Friends during Cannes Lions Festival of Creativity
Step 3: Locking the Location
Venues at Cannes don’t just set the scene, they define the experience. From beach clubs to rooftops, space is limited and demand is high. That’s why we tap into our on-the-ground network to secure the right location early and navigate all local requirements with ease.
We understand the nuances (permits, access, timing) and we align every detail with your event goals. The result? A location that fits your brand events needs.
Step 4: Designing the Experience
Once the location is set, we bring the concept into the real world. This stage is all about transforming space through design, branding, and technology. From 3D renderings to production layouts, everything is mapped out to create a fully immersive environment.
We handle everything from signage and decor to sound, lighting, and technical infrastructure. Every touchpoint is intentional. Every design choice supports the story your brand wants to tell.
Step 5: Planning the Programming
The best events at Cannes aren’t just beautiful, they’re smart. Programming is what gives an event structure, energy, and meaning. Whether you're hosting panels, mixers, performances, or conversations, we curate the right flow to keep guests engaged.
This includes talent sourcing, speaker coordination, and building a rhythm that carries your message throughout the day or night.
Step 6: Perfecting the Guest Experience
What separates a good event from a great one is how people feel. Hospitality is core to what we do. From premium food and drinks to top-tier staff and concierge support, we make sure every guest feels considered, welcomed, and appreciated.
That applies to every detail, from arrival to departure. It’s this level of care that keeps people talking and builds lasting brand affinity.
Step 7: Managing the Build
Cannes is intense! Fast builds, limited access, tight timelines. Our on-site production team leads the charge with efficiency and focus. We coordinate vendors, manage logistics, and handle every technical element to ensure the event goes up—and comes down—flawlessly.
Even when challenges arise (and they always do), our team is already one step ahead.
Sizzer Beach front party location at Cannes Lions.
Step 8: Bringing It All to Life
Showtime. This is where everything comes together. Doors open, energy builds, and the atmosphere starts to move. Our team stays hands-on throughout the event to manage flow, adjust in real-time, and make sure everything feels effortless for you and your guests.
The focus? Letting your brand shine in a space that feels dynamic, intentional, and fully alive.
Step 9: Wrapping It Up Right
After the last guest leaves, we move quickly into breakdown. But our work isn’t finished. Post-event, we deliver a full debrief, performance recap, and content wrap-up so you have clarity on impact and next steps.
For many of our partners, this is where planning for the next Cannes begins. We’re already thinking ahead, identifying what can be scaled, evolved, or reimagined for future success.
Let’s Make It Happen!
Cannes Lions is more than a festival, it’s a global stage. And your brand deserves a spotlight moment that actually lands. When you work with Leo-Q, you get more than event production. You get a strategic partner who knows the local scene, speaks the creative language, and delivers with precision.
Ready to make your move for 2025? Let’s talk. You bring the vision, we’ll make it reality.
